Ciao Bella! – Oceanic at the world’s greatest Beauty Fair.
March 2018 was molto buono to us. We went on a trip to Bologna! In fact, we felt a bit like on vacation, but we didn’t laze at all. It was a great, but intense time at Cosmoprof Worldwide Bologna – the leading trade show dedicated to all areas of the cosmetics and professional beauty industry.
Good organization is the key to success
This year we focused on a clearer division between our key brands for the export activities. In addition to giving our brands individual characters, we also showed the stands in a new design.
Blink-blink or bling-bling?
Long4Lashes did both! It had a lot of room to shine through, and it did – the stand was shiny, gold, and classy. Just like the brand itself.
50 shades of Oceanic
We didn’t forget to add some color to the fair by presenting AA Wings of Colors. Although it was the brand’s debut, its make-up zone stole the spotlight.
Visitors had an opportunity to:
- use professional make-up artist’s services,
- try AA products on their own skin,
- and take expert’s advice about the cosmetic selection according to the skin type and shade.
Baby (care) on board
We devoted also a special showcase to Oillan dermocosmetics. The Baby line, hypoallergenic care program for newborns and infants, enjoyed the greatest interest, and attract many visitors.